What Does Digital Marketing Actually Do?
Digital marketing—it’s one of those buzzwords that gets thrown around a lot, but what does it actually do? If you’re a business owner, freelancer, or just someone trying to build a brand, you’ve probably heard a thousand times that you need digital marketing. But why? What’s the real impact?
Let’s break it down in a way that makes sense, without the jargon and fluff.
1. Puts You Where People Are Looking
Imagine you have the best coffee shop in town, but it’s hidden in an alley with no signs. How would anyone find you? Digital marketing acts like a giant neon sign, pointing people your way when they search online.
- SEO (Search Engine Optimization) ensures your website shows up when people search for businesses like yours on Google.
- Google My Business makes sure people can find your location, opening hours, and reviews instantly.
- Social media helps you stay visible where your audience already hangs out.
2. Turns Strangers Into Customers
People don’t buy from businesses they don’t trust. Digital marketing helps you build relationships so that when someone is ready to buy, they choose you.
- Social media posts and blogs position you as an expert in your field.
- Customer reviews and testimonials provide proof that your products or services actually deliver.
- Engaging content (videos, behind-the-scenes stories, and FAQs) makes your brand feel human and approachable.
3. Gets You More Bang for Your Buck
Traditional marketing (TV ads, billboards, newspaper ads) costs a fortune and often reaches the wrong people. Digital marketing lets you spend smarter and target the right audience.
- Social media ads allow you to show your products or services to people who are most likely to be interested.
- Email marketing nurtures relationships with past customers, keeping them engaged without extra spending.
- Content marketing (blogs, videos, guides) continues to bring in customers over time without ongoing costs.
4. Competes With Big Brands—Without a Big Budget
You don’t need a multi-million-dollar advertising budget to win in digital marketing. With the right strategy, small businesses can stand out and even outperform larger competitors.
- A well-optimized website can outrank bigger brands if you use smart SEO strategies.
- Personalized and authentic social media beats robotic corporate messaging any day.
- Smart ad campaigns make sure you reach the right people instead of wasting money on broad, untargeted marketing.
5. Adapts to What’s Working (And What’s Not)
One of the biggest advantages of digital marketing? You can track results and tweak things on the go. No more spending money on ads and hoping they work—you’ll know exactly what’s driving sales.
- Analytics tools help you see which marketing efforts are bringing in the most customers.
- A/B testing lets you experiment with different ads, emails, or social media posts to find what works best.
- Real-time feedback from customer interactions allows you to adjust your approach instantly.
Final Thoughts: Digital Marketing is a Game-Changer
Digital marketing isn’t just about selling—it’s about creating connections, building trust, and ensuring that your brand stays top of mind. Whether you’re trying to attract new customers, nurture existing ones, or simply make sure people know you exist, digital marketing is the key.
Ready to Make Digital Marketing Work for You?
If you’re not sure where to start, I’ve got you covered. Let’s create a digital marketing strategy that puts your business in front of the right people and gets real results. Visit annrisadigital.com to learn how I can help!
What Does Digital Marketing Actually Do?
Digital marketing—it’s one of those buzzwords that gets thrown around a lot, but what does it actually do? If you’re a business owner, freelancer, or just someone trying to build a brand, you’ve probably heard a thousand times that you need digital marketing. But why? What’s the real impact?
Let’s break it down in a way that makes sense, without the jargon and fluff.
1. Puts You Where People Are Looking
Imagine you have the best coffee shop in town, but it’s hidden in an alley with no signs. How would anyone find you? Digital marketing acts like a giant neon sign, pointing people your way when they search online.
- SEO (Search Engine Optimization) ensures your website shows up when people search for businesses like yours on Google.
- Google My Business makes sure people can find your location, opening hours, and reviews instantly.
- Social media helps you stay visible where your audience already hangs out.
2. Turns Strangers Into Customers
People don’t buy from businesses they don’t trust. Digital marketing helps you build relationships so that when someone is ready to buy, they choose you.
- Social media posts and blogs position you as an expert in your field.
- Customer reviews and testimonials provide proof that your products or services actually deliver.
- Engaging content (videos, behind-the-scenes stories, and FAQs) makes your brand feel human and approachable.
3. Gets You More Bang for Your Buck
Traditional marketing (TV ads, billboards, newspaper ads) costs a fortune and often reaches the wrong people. Digital marketing lets you spend smarter and target the right audience.
- Social media ads allow you to show your products or services to people who are most likely to be interested.
- Email marketing nurtures relationships with past customers, keeping them engaged without extra spending.
- Content marketing (blogs, videos, guides) continues to bring in customers over time without ongoing costs.
4. Competes With Big Brands—Without a Big Budget
You don’t need a multi-million-dollar advertising budget to win in digital marketing. With the right strategy, small businesses can stand out and even outperform larger competitors.
- A well-optimized website can outrank bigger brands if you use smart SEO strategies.
- Personalized and authentic social media beats robotic corporate messaging any day.
- Smart ad campaigns make sure you reach the right people instead of wasting money on broad, untargeted marketing.
5. Adapts to What’s Working (And What’s Not)
One of the biggest advantages of digital marketing? You can track results and tweak things on the go. No more spending money on ads and hoping they work—you’ll know exactly what’s driving sales.
- Analytics tools help you see which marketing efforts are bringing in the most customers.
- A/B testing lets you experiment with different ads, emails, or social media posts to find what works best.
- Real-time feedback from customer interactions allows you to adjust your approach instantly.
Final Thoughts: Digital Marketing is a Game-Changer
Digital marketing isn’t just about selling—it’s about creating connections, building trust, and ensuring that your brand stays top of mind. Whether you’re trying to attract new customers, nurture existing ones, or simply make sure people know you exist, digital marketing is the key.
Ready to Make Digital Marketing Work for You?
If you’re not sure where to start, I’ve got you covered. Let’s create a digital marketing strategy that puts your business in front of the right people and gets real results. Visit annrisadigital.com to learn how I can help!