ANN RISA JOBI
Digital Marketing Portfolio – MSc Student at UCD Michael Smurfit Business School
About
I’m Ann Risa, an MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School in Dublin. Originally from Kottayam, Kerala, I have a foundation in business and hands-on experience in SEO, SEM, and content creation. This portfolio is where I share marketing insights, trend analyses, mock campaigns, and creative experiments from my academic journey.
ANN RISA JOBI
Digital Marketing Portfolio – MSc Student at UCD Michael Smurfit Business School
HI, THIS IS ANN.
I’m Ann Risa, an MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School in Dublin. Originally from Kerala, India, I have a foundation in business and hands-on experience in SEO, SEM, and content creation. This portfolio is where I share marketing insights, trend analyses, mock campaigns, and creative experiments from my academic journey. My goal is to combine academic expertise with practical skills, preparing for a future in creative and strategic marketing roles.
What I Work On
SEO & Content Strategy
Developing content plans and optimization strategies through academic research and mock campaigns.
Social Media Marketing
Creating engagement strategies for brand awareness in practical projects.
Search Engine Marketing
Running simulated ad campaigns and analyzing performance for learning purposes.
Brand Strategy & Positioning
Studying brand storytelling and market positioning through Irish and global case studies.
What I Work On
SEO & Content Strategy
Developing content plans and optimization strategies through academic research and mock campaigns.
Social Media Marketing
Creating engagement strategies for brand awareness in practical projects.
Search Engine Marketing
Running simulated ad campaigns and analyzing performance for learning purposes.
Brand Strategy & Positioning
Studying brand storytelling and market positioning through Irish and global case studies.
Currently pursuing my MSc in Digital Marketing at UCD Michael Smurfit Graduate Business School, I bring hands-on experience in SEO, SEM, SMM, content marketing, and web development. I’ve worked on optimizing Google Ads campaigns with above-average CTRs, building 100+ quality backlinks weekly, and improving keyword rankings to top-page positions. My background includes roles with MNCs and Startups, along with an 8.9 CGPA in B.Com and multiple certifications in content marketing, SEO, and Google Ads.
What I Bring to the Table
Certifications
How I Approach Digital Marketing
- Insight-Driven Strategy: Every project starts with research, whether it’s keyword trends, audience behaviour, or competitor analysis, ensuring my work is grounded in data.
Creative Execution: I believe in pairing analytics with storytelling, creating campaigns and content that are both results-focused and engaging.
- Results-Oriented: From increasing visibility to driving conversions, my focus is on measurable success.
Continuous Experimentation: From SEO tests to mock ad campaigns, I treat every project as a chance to learn, refine, and innovate.
FAQ
What is digital marketing?
Digital marketing refers to the use of online channels, platforms, and strategies to promote products or services. It includes SEO, content marketing, social media marketing, search engine marketing, and more.
Why is digital marketing important for businesses?
Digital marketing helps businesses reach a wider audience, target specific demographics, track performance, and optimize campaigns for better Return On Investment (ROI). It is cost-effective compared to traditional marketing.
How is digital marketing different from traditional marketing?
Traditional marketing relies on offline channels like TV, radio, and print, while digital marketing uses online platforms like search engines, websites, and social media. Digital marketing offers better tracking, personalization, and engagement.
Are you offering digital marketing services in Ireland?
Not at the moment. This website serves as my portfolio to showcase my learning and projects while studying. I am, however, open to internships, academic collaborations, and volunteer opportunities that align with my skills and learning goals.
Can I collaborate with you on a project?
Absolutely. I’m happy to explore projects that offer learning opportunities or creative challenges, especially those connected to digital marketing, branding, or content strategy.